Chinese track shoes have a broad application market prospect in the Middle East. The following is a specific analysis:
Market demand growth: The construction machinery market in the Middle East continues to expand, reaching $16 billion by 2025 and expected to exceed $45 billion by 2030. The local infrastructure construction is active, such as Saudi Arabia’s “Vision 2030″ plan to invest over 500 billion US dollars to build the Future City, and the UAE’s Industry 4.0 regulation that the penetration rate of intelligent equipment for new projects by 2027 should not be less than 40%. The use of a large number of tracked mechanical equipment such as excavators and bulldozers will drive the demand for track shoes. At the same time, about 30% of construction equipment in the Middle East has been in use for more than 10 years, and there is a strong demand for equipment updates, providing a broad space for the track shoe market.
Chinese product advantages: Chinese track shoe manufacturers such as Sany Heavy Industry and XCMG Machinery have already occupied a certain market share in the Middle East market, forming the second camp of the market with a market share of 30.7%. Their market share in core categories such as Zhongda excavator and concrete pump truck has surpassed that of Europe and America. Chinese track shoes have a cost performance advantage, with an average price 30% lower than Europe and America, and quick after-sales service response. For example, Zoomlion has built a 4-hour response service circle in the Middle East, which has increased spare parts inventory turnover efficiency by 300%. In addition, Chinese companies have also designed special track shoes for the high temperature and high dust environment in the Middle East, such as improving the cooling system of Sany Heavy Industry’s desert version excavator, which enhances the adaptability of the product.
Localized layout improvement: XCMG has established a factory in Saudi Arabia and will start production in 2024, achieving a localization rate of 65% for the core components of cranes. This will help reduce costs, improve product supply efficiency, and better meet the needs of the Middle East market. At the same time, Chinese companies have established extensive distribution outlets and service spare parts centers in the Middle East. For example, XCMG has established 22 distribution outlets and 7 service spare parts centers in the Middle East, which can provide timely and efficient service support to customers.
Potential demand in the military field: The military rubber track market in the Middle East is expected to grow from $13.33 million in 2021 to $19.37 million in 2028, with a compound annual growth rate of 5.5%. With the increasing application of unmanned military vehicles, the demand for rubber tracks is also on the rise, and Chinese track shoe companies have the opportunity to expand their market in the military field.
However, Chinese track shoes also face some challenges in the Middle East market, such as European and American manufacturers leading in the field of intelligence, the Middle East requiring foreign-funded enterprises to have a localization procurement rate of over 50%, and geopolitical risks that may affect equipment delivery.
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Manager：Helly Fu
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Post time: Sep-19-2025
